This delightful blog popped into the inbox today. It’s about the value of story. If you think about it, people have been using story to convey history, inspiration, and education since the beginning of time.
You can probably trace a lot of your own life lessons to fables: The Boy Who Cried Wolf, The Ginger Bread Man, The Story of Two College Dropouts Who Made Millions on Emerging Technology. Story sticks with you. If it’s a good one, you remember it and repeat it.
But a lot of businesses have a hard time transitioning the idea of marketing into Story. This guest blog by Jim Signorelli at MarketingProfs.com — a leading source of marketing education — helps explain why they should rethink that: