In order to better organize content and disseminate information, we worked with our client to create a website that more effectively communicates with its readers. Users can read articles sorted by category, watch or listen to live broadcasts, and easily share content to social media all via our client’s fully responsive news platform.
Independent news often struggles for funding and can lose a significant amount of readership. We created an upgraded online store that better displays inventory & streamlined the checkout process to prevent this. In addition to store improvements, we also improved ad integration in our client’s main site content, encouraging brand loyalty & resulting in higher conversions.
BROADENING THE BASE
To reach more people and bring our client further into the digital age, we created two news applications, one free and one for paid subscriptions. Users can listen or watch daily live broadcasts, read articles, and share information directly from their devices. Subscribers receive access to exclusive content streams from the news team & private sales on products.