NATION’S LEADING HOME BUILDER

"We’ve been working with the dedicated team at sitegoals™ for over five years and have found incredible value in having a team of experts in UX and design working directly with our internal marketing and development teams to create the absolute best experience for our customers."

— C. Jones - Senior Vice President of Business Services View Case Study
CASE STUDY

BUILDING FOR THE FUTURE

We were brought in to work with one of the nation’s top home builders to lead their digital strategy and execution. We are constantly striving to further their commitment to excellent customer service and innovation while increasing their competitive value and ensuring the optimal experience for their customers.

PHASE I: MAIN SITE

CREATING THE EXPERIENCE

We were given the unique opportunity to implement a large-scale responsive website with adaptive content. Through UX design expertise, best practices, & usability testing, we built an extremely customized home search experience. Our client now offers one of the most robust home buying resources on the web that works on any device, regardless of size or platform.

PHASE II: DESIGN IT YOURSELF

DESIGNING A DREAM HOME

To better engage customers in the home building experience, we created a fully interactive “Design It Yourself” program, allowing users to customize a floor plan themselves. The program provides real time updates to pricing & room counts. Home shoppers can share the plans they’ve created & review with a consultant to begin making their dream a reality.

PHASE III: BUYER’S SITE

BUILDING A DREAM HOME

The amount of stress & anxiety associated with building a new home caused us to re-think how customers experience the building process itself. We created an entire site for buyers to educate themselves on the custom home building process, provide useful design & lifestyle input, and keep track of the progress of their build.

PHASE IV: CAREERS SITE

ENCOURAGING GROWTH

Our client prides itself on creating a unique culture that allows team members to learn, grow, & have fun. In keeping with their company values, we revitalized their career site to improve potential employee experiences before they even apply. Users can view jobs by category, search jobs in their area, view benefits, and apply & track applications, all via a fully responsive & adaptive site.

USER INTERFACE

Designing For The User

We provided customized solutions for our client, with a focus on educating the user, which led to overall increases in website traffic, client satisfaction, and above all, customer satisfaction. As we continue to work with our client as they move further into the technology space, these increases are projected to grow larger.

Create and Triumph

Working for the Win

Making Dreams a Reality